Bringing the Viral Korean Pouch Drink Phenomenon to the GCC!
We’re excited to announce our partnership with KUPO – the first branded Korean “pour over ice” beverage developed specifically for international retail and foodservice markets — as we lead its commercialisation across the GCC.
Inspired by a viral global trend (with over 1 billion views across TikTok, Instagram, and YouTube) and refined for retail and foodservice, KUPO delivers high-theatre, low-complexity iced drinks built around one simple ritual: POUR. CHILL. GO.
Produced in South Korea by a leading beverage manufacturer, KUPO is made for:
✅ Gen Z consumers demanding RTD iced coffee and tea that delivers on flavour and experience
✅ Trade partners looking for innovation that drives incremental growth, without added labour or operational complexity
✅ High-traffic channels like convenience, grocery, roadside retail, QSR, leisure, and airlines – channels where iced drinks are in demand but under-served.
With ambient shelf life, ice cups, and a turnkey merchandising solution, KUPO is the simplest way to serve iced beverages that stand out and sell fast.
We’re supporting the launch with a full trade strategy and regional marketing activation. For early conversations across retail, HORECA, and distribution, reach out to: info@beboxa.com / relita@beboxa.com
Let’s make POUR. CHILL. GO. the next iconic refreshment ritual across the region.