'Our CEO, Mike Walden, discusses the Middle East market & what Beboxa do'
Our Middle East Journey
We represent some of the world's leading names in Sport, Music, Entertainment, Health & Beauty
These high profile individuals have worked tirelessly to create a legacy with the invention of their own range of value adding products. We are honoured to introduce these products to the global markets on their behalf.
Alongside the world of the well known we are also privileged to develop the brands of food and non-food producers looking to increase their export businesses & expand their global footprint.
2010
Our CEO & Business Partners Launch 4 Corners in Dubai as an F&B distributor to HORECA and retail channels,
2011
4 Corners starts supplying Emirates Airlines with shortbread biscuits and Jumeirah Group with baked beans.
2013
4 Corners grows to become the second-largest F&B supplier for Etihad Airlines.
2014
4 Corners expands to become the one-stop-shop supplier for 7-Eleven in the region.
2015
4 Corners is acquired by a leading Kuwaiti venture capital company, marking a major milestone in its growth.
2016
4 Corners establishes itself as a top distribution company in the UAE, offering state-of-the-art multi-temperature warehousing, vehicles, and an advanced online ordering platform, serving 95% of UAE hotels.
2017
Our CEO leaves 4 Corners to found Tubby & Mac, a business development and procurement consultancy operating across the UAE and Monaco, while retaining shareholder status in 4 Corners.
2020
Beboxa is launched, superseding Tubby & Mac, and focusing on non-food sectors across the six GCC countries.
2022
Our CEO acquires full ownership of Beboxa, ensuring 100% independence. Beboxa’s Dubai headquarters officially opens.
2023
Beboxa launches Beboxa Food and secures General Trading status, expanding operations across non-food, food, and beverages. New office hubs are established in Singapore and Sydney.
2024
Beboxa becomes the leading business development company in the Middle East, representing 20 brands from 11 countries. Beboxa also expands its capabilities by launching a B2C channel, ensuring flexibility across all distribution avenues. The company begins operations in Egypt and Jordan.
We are global
Headquartered in Dubai, we operate 3 core offices around the world, reaching over 30 countries! Our team has decades of experience operating not just in the Middle East markets, but working with some of the worlds largest organisations at the most senior level.
- Dubai
- Tokyo
- Toronto
- Manila
- London
- Sydney
- Saigon
- Paris
- Belgrade
- Dubai
- Tokyo
- Toronto
- Rotterdam
- Manila
- London
- Brisbane
- Saigon
- Paris
- Belgrade
We are a unique & refreshing, independent, business development organisation. We act as an extension of our clients sales team.
Product Registration
We take care of new product import registrations, and provide labelling translations that may be required by certain countries.
Account Management
We act as an extension to your sales team, ensuring your customers accounts are managed at all times, inclusive of market reporting.
End-To-End Logistics
Local and global export models to ensure the delivery of your products; both B2B clients and B2C e-commerce customers.
Credit Control
Our export model ensures beboxa invoices all customers directly, receiving monies to pay our clients on-time.
Brand Development
Customer identification, product research and introducing your products to the key customers within a certain market.
Social Media & PR
We support and promote the brands we work with via our social media, PR and marketing channels - as well as through our website.
IN A NUTSHELL
“Stress free exporting for our clients, market leading pricing & service for our customers!”
Our values
At beboxa we pride ourselves on our communication, transparency & consistency with our clients & customers. These values have enabled us to be chosen & trusted by some of the most well known individuals & companies in the world
- Honesty
- Transparency
- Communication
- Great client & customer service
- Love what we do everyday
Be a client
Would you like your brand or products represented across more than 30 countries through our global office network? If you are an innovative manufacturer or a brand it’s Beboxa you need to talk to!
Be a customer
Want to buy any of the amazing products we have in our portfolio; either as a commercial operator or as an individual consumer. Please drop us a line at: